eNPS Benchmarks by Country, Industry, and Company Size (2026)

The median eNPS across 5,000 organizations is +17. But that single number hides the real story: median employee Net Promoter Score benchmarks vary by up to 50 points between countries, by about 24 points between major industries, and trend downward as companies grow. The tables below give you the closest reference point for your context, with the organization count behind every number.

All figures come from the January 2026 benchmark snapshot compiled by eNPS Tools, built from published benchmark data collected across 2024 and 2025. Nothing here is invented or modeled; where no defensible benchmark exists, we say so.

An eNPS benchmark is the median employee Net Promoter Score observed across a defined group of organizations, such as an industry, a country, or a company-size band. It is directional context for reading your own score, not a target or a verdict.

What is the average eNPS score?

The global median across all compiled records is +17 (5,000 organizations, January 2026 snapshot). That sits well below the folk wisdom that "+30 is strong" and reframes what "above zero is good" really means: half of the organizations in the global pool score below +17.

The averages that matter more are the segment medians. A +10 eNPS is 16 points above the German median and 7 points below the US median. Same score, opposite conclusions.

eNPS benchmarks by country and region

Medians below are sorted lowest to highest. The n column shows how many organizations sit behind each record; read thin rows (n under 100) with extra care. The full dataset covers 65 country and region segments; this table shows the most commonly requested ones.

The spread is striking: Western and Central Europe cluster at or below zero, while emerging markets cluster far above the global median. A Berlin team at +8 is outperforming its market; an Austin team at +8 is trailing its own.

eNPS benchmarks by industry

Across major industry categories, medians span +1 in higher education (55 organizations) to +25 in insurance and banking (100 and 65). These are global industry medians from the same snapshot. The table lists the named industry records as the sources publish them, and some publish overlapping cuts (construction and healthcare each appear as both a broad and a narrower record), so there are more rows here than the snapshot's 18 canonical industry categories.

Public-sector and education employers consistently benchmark lower than financial services. If you run engagement in higher education, comparing your team against a banking benchmark will make a normal score look like a crisis.

How does company size affect eNPS benchmarks?

Medians trend downward as headcount grows. Professional services shows the pattern across all seven size bands in the snapshot (bands come from the source records and partially overlap):

Two honesty notes on the table: the 1,000 plus row is a broader cut that overlaps the two rows around it, and the 500 to 1,000 band sits a point above the band before it. The trend is downward, not perfectly monotonic.

The same slope shows up elsewhere: creative and media companies drop from +27 under 100 employees (n=60) to +2 above 1,000 (n=45). Growing companies should expect some benchmark drift downward as they scale, which is exactly why comparing a 900-person company against a startup benchmark misleads.

How to compare your own score

Use the free eNPS Tools calculator to match your score against the closest available benchmark by industry, company size, country, and region. It runs in your browser, needs no sign-up, and shows a "no close benchmark" state instead of forcing a comparison the data can't support. For help interpreting what your score means, see the eNPS Tools guide to reading an eNPS score, or start with our own complete eNPS guide.

If you're still collecting scores by hand, anonymous pulse surveys in FeedbackPulse automate the eNPS question, trend the result over time, and keep comments attached to the score. Your internal trend is usually a better signal than any external benchmark; the two together are better still.

Where this data comes from

These tables are benchmark records compiled by eNPS Tools, built by the team behind FeedbackPulse, from published industry benchmark data. The January 2026 snapshot standardizes 554 records across 18 industry categories, 7 company-size bands, and 65 country and region segments, representing roughly 69,000 organization-level observations (records overlap, so this is not a count of distinct organizations).

Three honest limits. First, the underlying data was collected across 2024 and 2025, so treat these as the latest available reference points, not live readings. Second, medians hide distribution: a segment median tells you the middle, not the range. Third, thin segments (n under 100) move sharply with a few organizations; the n column exists so you can weigh each row yourself. The full matching logic and source handling are documented in the eNPS Tools methodology.