eNPS Benchmark 2026: Scores by Industry and Region

The global eNPS benchmark is approximately +17. That figure comes from FeedbackPulse benchmark analysis of more than 100 million answered survey questions across 5,000+ organizations, rounded for editorial use. Employee Net Promoter Score (eNPS) measures how likely employees are to recommend their employer as a place to work, on a scale from -100 to +100. This page is the 2026 FeedbackPulse eNPS Benchmark: median scores by region, country, and industry, plus how to read them. It's for HR leaders, founders, and managers who want to know whether their eNPS is strong, average, or a warning sign.

What is a good eNPS score?

Any eNPS above 0 is positive, because it means you have more Promoters than Detractors. As a rule of thumb, 10 to 30 is good, 30 to 50 is great, and above 50 is excellent. Scores above 70 are rare. A score below 0 signals that dissatisfaction outweighs loyalty.

But "good" is relative. The global median sits around +17, so a score in the high teens is roughly average rather than exceptional. The benchmarks below give you the reference points that matter: your region and your industry.

eNPS benchmark by region and country

Median eNPS varies widely by geography. The table below shows approximate medians from FeedbackPulse benchmark analysis, rounded for editorial use.

North America, the United States, and APAC cluster around the high teens, close to the global baseline. Europe and the United Kingdom trend noticeably lower, in the mid-single digits, and some mature markets like Germany benchmark negative. Several fast-growing regions report higher advocacy, but treat those as directional rather than precise. If your team spans regions, compare each location to its local benchmark instead of a single global number.

eNPS benchmark by industry

Industry shapes eNPS almost as much as geography. These are approximate medians, rounded for editorial use.

Finance, retail, and hospitality tend to benchmark above the global baseline. Software, manufacturing, and professional services sit close to it, while government and parts of the public sector trend lower. Use your industry figure as the reference your leadership team will recognise, then focus on your own trend over time.

How to use these benchmarks

A benchmark is a reference point, not a target. Here's how to read these numbers without drawing the wrong conclusion.

• Compare to your region and industry, not just global. A +12 in the UK is above the local benchmark, while the same score in Latin America is well below it.
• Treat figures as directional. They're rounded medians for a single point in time, so a one or two point gap is noise.
• Pair eNPS with context. Read it alongside participation rate, comment themes, and the direction of travel across quarters. A rising +10 is healthier than a falling +25.
• Track your own trend first. Beating last quarter matters more than beating a benchmark you can't fully control.
• Segment internally. A company-wide score hides the team sitting 20 points below it. Break results down by team, tenure, and role.

How we calculated these benchmarks

These figures come from FeedbackPulse benchmark analysis, rounded for editorial use. They draw on more than 100 million answered eNPS questions across 5,000+ organizations, scored with the standard formula (the percentage of Promoters minus the percentage of Detractors). Every number is a rounded, directional median for a single point in time. Segment samples vary in size and can overlap, so the rows are not additive.

For the full, continuously updated benchmark set, along with calculators and a directory of eNPS tools, see enpstools.com, our dedicated eNPS benchmarks project from the team behind FeedbackPulse.

How to measure your own eNPS

The fastest way to put these benchmarks to use is to measure your own score and compare. Ask one question on a 0 to 10 scale ("How likely are you to recommend us as a place to work?"), run it quarterly, and keep responses anonymous so the data reflects real sentiment.

Use our eNPS guide and free calculator to score your results in seconds, and run it as part of a wider employee engagement survey with genuine anonymity built in.

Frequently asked questions

What is the average eNPS score?
The global eNPS benchmark is approximately +17, based on FeedbackPulse benchmark analysis of more than 100 million answered survey questions across 5,000+ organizations (rounded for editorial use). North America and APAC sit in the high teens, while Europe and the UK trend lower in the mid-single digits.

What is a good eNPS score?
Any eNPS above 0 is positive. As a rule of thumb, 10 to 30 is good, 30 to 50 is great, and above 50 is excellent. Because the global median is around +17, a score in the high teens is roughly average rather than exceptional.

What is a good eNPS score by industry?
Hospitality (around +23), financial services (around +22), and retail (around +20) tend to benchmark above the global baseline. Software and manufacturing sit around +16, and government trends lower at about +8. Compare your score to your own industry, not the global average.

Why do eNPS benchmarks vary by region?
Cultural norms around rating, local labor markets, and how freely employees express criticism all shift scores. Mature European markets like Germany can benchmark negative, while some fast-growing regions report higher advocacy. Compare each location to its local benchmark.

Is eNPS the same as NPS?
No. eNPS measures employee loyalty and uses the same scale and formula as customer NPS, but the two have different benchmarks and should never be compared directly.

Measure where you stand

Benchmarks only matter if they change what you do next. Score your eNPS, compare it to your region and industry above, and pick one action to move it. With FeedbackPulse engagement surveys, you can run an anonymous eNPS pulse in minutes, track your trend by team, and turn the result into a clear next step. Start free and see your first eNPS baseline this week.