Hey Digital

How Hey Digital moved from Lattice at roughly half the cost

A remote team of around 50 people brought weekly surveys, 360 reviews, and everyday recognition to FeedbackPulse. Onboarding and full setup took around a week and a half, with hands-on support throughout.

Read the full story
Polina Piskovatskova

A conversation with Polina Piskovatskova

Operations Specialist, Hey Digital

Lower cost compared with Lattice
Roughly 50% less
For onboarding and full setup
Around 1.5 weeks
Years of feedback safely carried forward
28 cycles preserved

Cost and setup estimates shared by Polina, September 2026.

Hey Digital teammates meeting in person across their remote team
A remote team with a shared feedback routine. Meet the Hey Digital team (opens in a new tab)

A better fit for the feedback they needed

Hey Digital already had its people processes in place: weekly check-ins, twice-yearly reviews, and everyday peer recognition. When the cost of Lattice stopped matching the value they were getting, Operations Specialist Polina Piskovatskova looked for a tool that could support those routines.

The team ran these processes in Lattice, but found the feedback tooling complex to navigate. New joiners needed training to find their way around. Polina wanted a simpler experience that people could pick up quickly, with less explaining from Ops.

“By my calculations, we’re paying roughly 50% less for FeedbackPulse compared to Lattice.”

Polina Piskovatskova, Operations Specialist

A supported move, with their history intact

Switching tools meant bringing the team’s existing feedback with them. FeedbackPulse helped with setup, the migration of previous reviews, onboarding team members, and running the first feedback cycle.

The move carried forward 28 historical review cycles, as well as weekly update and recognition history from Lattice, preserving years of employee feedback.

Polina puts onboarding and full setup at around 1.5 weeks. The team also prepared an internal guide so employees, managers, and Ops knew how to take part in their reviews.

Planning your own rollout? Use our 360 Review Training Manual to help your team get started.

“The switch itself was very easy because the FeedbackPulse team is extremely proactive and responsive.”

Polina Piskovatskova

Remote-first, globally distributed.

That’s how Hey Digital describes its team: 45+ people across 22+ countries and 17+ time zones. Remote from day one, they work from the west coast of North America to Southeast Asia.

Hey Digital’s world map highlighting countries represented across its remote team
Team map and company figures from Hey Digital’s About page. Polina estimated around 50 people at the time of this story.

Hey Digital uses Weekly Surveys, 360 Reviews, Kudos and Constructive Feedback to keep regular check-ins, formal reviews, and day-to-day conversations in one place.

A check-in every Friday

The weekly survey gives people a recurring space to share how they’re feeling and how their week went. Bringing over their Lattice weekly updates kept earlier responses available alongside the new routine.

Explore Weekly Surveys

360 reviews grounded in their values

Twice-yearly cycles bring together self, manager, peer, and upward feedback. Managers select three peers, preferably across teams, and review questions connect feedback to Hey Digital’s own behavioral values.

Explore peer reviews

Everyday recognition, with room for detail

Hey Digital calls its peer-recognition practice “Karma.” Kudos gives teammates a place to recognize each other, while Constructive Feedback supports more detailed conversations between review cycles.

Their feedback also shaped the experience: longer messages and basic formatting gave people room to be specific, while admin notification controls reduced email noise. Polina particularly valued the Kudos Wall approval option.

Less explaining for Ops. An easier start for new joiners.

For Polina, the difference shows up in everyday use. New joiners find their way around quickly, and Ops gets fewer questions about where things live.

“New joiners are quick to understand everything because the platform is extremely intuitive, and we don't have people come to Ops anymore asking, ‘How do I find the thing I'm looking for?’”

Polina Piskovatskova

“The platform is easy to navigate and the level of support FeedbackPulse offers made the experience not only simple, but also very joyful.”

Polina Piskovatskova

Operations Specialist, Hey Digital

Transcript

The spoken conversation from the video on this page.

Hey, I’m Polina Piskovatskova, an Operations Specialist at Hey Digital. We use FeedbackPulse for Weekly Surveys, 360 Reviews, Kudos and Constructive Feedback. New joiners are quick to understand everything because the platform is extremely intuitive. And we don’t have people come to Ops anymore asking: How do I find the thing I'm looking for?

Why did Hey Digital move from Lattice?

We started looking for an alternative for our previous feedback tool because we wanted something that made more sense in terms of cost and the value we were getting from the app.

How did the migration from Lattice go?

The switch itself was very easy because the FeedbackPulse team is extremely proactive and responsive. They helped us during the setup, migration of all of the previous cycles and reviews that we had. Also with onboarding new team members and us running our first feedback cycle.

For another People Ops considering the switch, I would definitely recommend it. Request a demo at FeedbackPulse dot com slash demo.